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Branding: Increase Sales and Performance

  • All levels
  • 18 and older
  • $310
  • 227 W 27th St, New York, NY
  • 15 hours over 5 sessions

Start Dates (0)

  • $310
  • Fashion Institute of Technology @ 227 W 27th St, New York, NY 10001
  • 15 hours over 5 sessions
  • Course & Section: SXB 100 55A | Seminar Room 6, lower level of the Fred Pomerantz Center
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Class Description

Description

What you'll learn in this branding training:

Change the way you look at and manage your business, whether it is your own or if you are working for someone else. Learn the practice of brand management used successfully by consumer goods companies, beauty businesses, and fashion brands to drive planned sales figures into reality. Delve into how understanding needs, and desires, coupled with social responsibility, promotes profits. These five intensive MBA-like sessions cover every aspect of strategic branding, what works, what doesn't, and why.  Learn how a brand persona is created, the importance of brand storytelling, the role of archetypes and consumer research in developing and registering brand names, and how to cultivate consumer loyalty. The latest findings in neuropsychology are explored, and actual case studies are referenced in support. The impact of social and viral networking is examined, as well as other pertinent metrics. 

Note
Check room postings in the Fred P. Pomerantz Art and Design Center lobby (7th avenue at 27th Street), by security, or call the day of class for locations: 212-217-8741 or 212-217-3334.

Refund Policy

Continuing and Professional Studies Refund Policy:

Courses canceled 24 business hours in advance can be fully refunded. Courses that have 2 sessions has 25% refund after first session. Courses that have 3 sessions has 50% refund after first session; No refund after second session. Courses that have 4 sessions will have 50% refund after first session and 25% refund after second session and no refund after third session. Courses that have 5 or more sessions has 75% refund after first session, 50% after second session and 25% after third session and no refund after fourth session.

Please note that there are no makeup sessions and it is highly recommended students attend all sessions of classes they sign up for. They are short, intensive courses and missing one day is missing a lot. 


Precollege Programs Refund Policy:

The $15 registration fee is not refundable.

The refund period ends prior to the second scheduled session of the class, in accordance with the following:

FIT Precollege Programs canceled the course due to low enrollment :
100% including registration fee


Withdrawal prior to the last day of registration :
100% exclusive of registration fee

Withdrawal prior to first day of class:
75% exclusive of registration fee

Withdrawal prior to second day of class:
50% exclusive of registration fee

Withdrawal thereafter:
No refund

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Fashion Institute of Technology

One of New York City’s premier public institutions, Fashion Institute of Technology is an internationally recognized college for design, fashion, art, communications, and business. We’re known for our rigorous, unique, and adaptable academic programming, experiential learning opportunities, academic...

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Fashion Institute of Technology

Fashion Institute of Technology

All classes at this location

If unsure of your room number, please visit the main security desk at the lobby of Marvin Feldman Center at 27th Street between 7th and 8th Avenue for Room Information.

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